Traffic Management LLC
Phone Traffic ROI Dashboard
Revenue DataKey Takeaway
Every $1 spent on Google Ads returned $14 in job revenue. With $524K still in the pipeline awaiting conversion, the true Q1 ROI potential is significantly higher. The 45.7% quote-to-job conversion rate is strong — nearly half of all Google Ad-generated quotes convert to paying jobs.
Year-over-Year Comparison
YOY AnalysisMonthly Jobs Revenue: 2025 vs 2026
YOY Revenue Trend
YOY Analysis
Revenue is flat at -0.6% YOY — exactly as expected. January and February were slightly down, but March surged 33.9% above 2025 levels. The momentum is building heading into Q2.
Sales Funnel
94 Total QuotesPipeline Opportunity
$524,215 sits in the pipeline across 39 quotes (Submitted + Revision + In Progress). If these convert at the historical 45.7% rate, that's an additional $239K in potential revenue from Q1 leads alone.
Campaign Revenue Attribution
Jobs Created Only| Campaign | Jobs | Revenue | % of Total |
|---|---|---|---|
| Brand - A | 22 | $164,891 | 76.1% |
| General - C | 8 | $19,628 | 9.1% |
| DSA | 5 | $14,986 | 6.9% |
| PMax Leads || | 4 | $8,756 | 4.0% |
| PMax SoCal | 2 | $6,239 | 2.9% |
| Brand A SoCal | 2 | $2,274 | 1.0% |
| TOTAL | 43 | $216,774 | 100% |
Revenue by Campaign
Incremental Growth — New Customers
New in 2026| Company | Quotes | Value | Status | Campaign |
|---|---|---|---|---|
| Jensen's Tree Care New | 1 | $126,000 | Submitted | Brand - A |
| Madrona Brothers LLC New | 3 | $110,169 | Revision / Submitted | General - C |
| Ignite Optics Communications New | 2 | $66,857 | Submitted | Brand - A |
| Brandex New | 2 | $53,730 | Hold / Submitted | General - C |
| East Bay Regional Park District New | 1 | $42,075 | Cancelled | Brand - A |
| Durabay Construction LLC New | 3 | $22,403 | Revision / Submitted | DSA |
| Lopez Tree Service New | 1 | $7,338 | Submitted | Brand - A |
| Adney Tree Services New | 1 | $5,880 | Submitted | General - C |
| Spyder Technologies Inc New | 1 | $4,500 | Submitted | Brand - A |
| Longenecker & Son Inc New | 1 | $4,420 | Job Created | Brand - A |
| J.D Flora Roofing LLC New | 1 | $3,870 | Submitted | General - C |
| Hickory and Honey Builders New | 1 | $1,880 | Submitted | DSA |
| C & L Land Services LLC New | 1 | $1,298 | Submitted | General - C |
| Galvan and Brothers LLC New | 1 | $1,062 | Submitted | Brand - A |
| Water Heater Boys New | 1 | $490 | Submitted | General - C |
| David Maccia New | 1 | $0 | New | Brand - A |
| DG Engineering LLC New | 1 | $0 | New | Brand - A |
| City of Newark California New | 1 | $0 | New | DSA |
| Press Mechanical New | 1 | $0 | Draft | General - C |
| J&J Earth Works Inc New | 1 | $0 | Submitted | Brand - A |
| HNL Services LLC New | 1 | $0 | Submitted | DSA |
Top 10 New Customers by Value
New Customer Growth
21 new companies generated $451,970 in quotes through Google Ads in Q1. Brand campaigns drove 55% of new business. February peaked at $189K across 7 companies. Only 1 new customer (Longenecker) has converted to a job so far — the remaining 20 represent massive upside.
Monthly Revenue Breakdown
Jobs CreatedQuotes vs Jobs Created by Month
Call Quality Analysis
94 Calls AnalyzedCall Quality Signal
82% of calls lasted over 1 minute — a strong quality indicator. 95.7% came from mobile click-to-call, confirming that field workers and contractors are searching from their phones. Average call duration of 4 minutes suggests substantive conversations, not accidental clicks.
Google Ads Overview
Google AdsCampaign Breakdown
Google Ads| Campaign | Spend | Clicks | Impr | CTR | CPC | Conv | CPA |
|---|---|---|---|---|---|---|---|
| Leads-Performance Max || | $6,762 | 3,837 | 51,902 | 7.39% | $1.76 | 728 | $9.29 |
| Brand - A | $12,701 | 2,199 | 50,228 | 4.38% | $5.78 | 558 | $22.76 |
| General - C | $6,840 | 1,482 | 23,256 | 6.37% | $4.62 | 378 | $18.10 |
| DSA | $1,293 | 823 | 26,142 | 3.15% | $1.57 | 100 | $12.93 |
| Brand - A So-Cal | $2,736 | 474 | 10,310 | 4.60% | $5.77 | 71 | $38.54 |
| PMax SoCal | $951 | 438 | 7,913 | 5.54% | $2.17 | 25 | $38.04 |
| Services - B | $363 | 186 | 3,747 | 4.96% | $1.95 | 16 | $22.69 |
| Competitors | $182 | 147 | 3,329 | 4.41% | $1.24 | 3 | $60.73 |
| TOTAL | $31,830 | 9,586 | 176,827 | 5.42% | $3.32 | 1,879 | $16.94 |
Ad Group Analysis
Google Ads| Ad Group | Campaign | Spend | Clicks | Conv | CPA |
|---|---|---|---|---|---|
| *Traffic Management Inc. | Brand - A | $12,701 | 2,199 | 558 | $22.76 |
| Traffic Control Company | General - C | $3,163 | 439 | 137 | $23.09 |
| Traffic Management Service | General - C | $1,087 | 695 | 110 | $9.88 |
| All Pages | DSA | $1,293 | 823 | 100 | $12.93 |
| Traffic Control Service | General - C | $1,842 | 209 | 89 | $20.70 |
| *Traffic Management Inc. | Brand - A So-Cal | $2,736 | 474 | 71 | $38.54 |
| Traffic Management Company | General - C | $749 | 139 | 42 | $17.83 |
| Road Flaggers | Services - B | $249 | 104 | 11 | $22.62 |
| Traffic Control Equipment | Services - B | $74 | 55 | 5 | $14.80 |
| Competitor Brands | Competitors | $156 | 127 | 3 | $52.00 |
Top Search Terms
Google Ads| Search Term | Campaign | Clicks | Conv | Spend | CPA |
|---|---|---|---|---|---|
| "traffic management inc" | General - C | 612 | 88 | $759 | $8.63 |
| "traffic management" | Brand - A | 276 | 49 | $811 | $16.56 |
| "tmi traffic control" | Brand - A | 147 | 20 | $286 | $14.30 |
| "traffic management york pa" | Brand - A | 5 | 18 | $71 | $3.94 |
| "traffic control" | General - C | 35 | 16 | $178 | $11.13 |
| "traffic management llc" | Brand - A | 132 | 14 | $196 | $14.00 |
| "traffic management inc" | Brand - A | 85 | 12 | $185 | $15.42 |
| "traffic management incorporated" | Brand - A | 36 | 8 | $137 | $17.13 |
| "traffic management inc." | DSA | 2 | 8 | $10 | $1.25 |
| "trafficmanagement.com" | Brand - A | 53 | 7 | $100 | $14.29 |
| "traffic control flagging" | General - C | 36 | 7 | $176 | $25.14 |
| "traffic management company" | General - C | 30 | 7 | $126 | $18.00 |
Top Performing Ads
Google AdsAd #1 — Brand - A
Ad #2 — General - C
Ad #3 — General - C
Google Ads Monthly Trends
Google AdsSpend & Clicks by Month
Conversions by Month
Device & Day-of-Week Performance
Google AdsDevice Split (by Conversions)
Conversions by Day of Week
Hourly Conversion Heatmap
Google AdsConversions by Hour of Day (Q1 Total)
Peak Hours
Conversions peak at 9 AM (200) and stay strong through 12 PM. The 6 AM – 3 PM window captures 85%+ of all conversions — aligning with construction industry work hours.
Search Impression Share
Google AdsBudget Opportunity
Brand - A loses 40.2% of impressions to budget — the highest-converting campaign is being throttled. Competitors campaign only shows for 10% of eligible searches, losing 76.5% to budget. Increasing budgets on Brand and Competitors could unlock significant additional volume.
Meta Ads Overview
Meta Audience Demographics
Leads by Age & Gender
| Segment | Spend | Leads | CPL |
|---|---|---|---|
| Male 25-34 | $1,021 | 166 | $6.15 |
| Female 25-34 | $459 | 106 | $4.33 |
| Female 18-24 | $507 | 75 | $6.76 |
| Male 35-44 | $161 | 41 | $3.94 |
| Female 35-44 | $64 | 14 | $4.60 |
| Male 45-54 | $64 | 11 | $5.80 |
| Male 18-24 | $54 | 9 | $5.98 |
| Female 45-54 | $22 | 6 | $3.74 |
| Male 55-64 | $6 | 2 | $3.21 |
| Female 55-64 | $4 | 1 | $4.17 |
Meta Ad Placements
| Platform / Position | Impressions | Clicks | Spend | Leads | CPL |
|---|---|---|---|---|---|
| Facebook Reels | 218,634 | 5,923 | $2,868 | 338 | $8.49 |
| Instagram Feed | 12,127 | 661 | $161 | 36 | $4.47 |
| Instagram Reels | 11,987 | 559 | $125 | 16 | $7.80 |
| Instagram Explore | 3,476 | 309 | $60 | 11 | $5.45 |
| Instagram Stories | 5,762 | 379 | $27 | 7 | $3.87 |
| Facebook Search | 361 | 28 | $15 | 7 | $2.08 |
| Facebook Stories | 1,271 | 115 | $23 | 6 | $3.81 |
| Facebook Feed | 16,025 | 114 | $43 | 0 | — |
| Audience Network | 4,655 | 345 | $13 | 0 | — |
Placement Insight
Facebook Reels drives 78.4% of all leads (338 of 431). Instagram Feed has the best overall CPL at $4.47. Facebook Search is a hidden gem — only $15 spent but 7 leads at $2.08 CPL. Facebook Feed generated zero leads despite 16K impressions — consider reallocating that spend.
Meta Regional Performance
Leads by State
| State | Impressions | Clicks | Spend | Leads |
|---|---|---|---|---|
| Kentucky | 410,401 | 11,192 | $3,384 | 578 |
| Michigan | 153,965 | 5,403 | $1,419 | 260 |
| Pennsylvania | 146,416 | 3,866 | $982 | 175 |
| Ohio | 32,023 | 1,197 | $268 | 51 |
| Indiana | 2,970 | 67 | $31 | 4 |
| New York | 2,408 | 45 | $19 | 0 |
| Delaware | 2 | 0 | $0 | 0 |
Organic Search Rankings
SEO| Keyword | Pos | Vol | Traffic% |
|---|---|---|---|
| traffic management inc | 1 | 3,600 | 31.3% |
| traffic management | 1 | 1,900 | 16.5% |
| traffic management incorporated | 1 | 1,000 | 8.7% |
| tmi traffic control | 1 | 320 | 2.8% |
| traffic management company | 1 | 260 | 2.3% |
| traffic management jobs | 1 | 260 | 2.3% |
| traffic management llc | 1 | 210 | 1.8% |
| traffic control jobs | 1 | 1,900 | 1.7% |
| traffic management careers | 1 | 170 | 1.5% |
| traffic companies near me | 1 | 320 | 0.5% |
| tmi traffic management | 1 | 90 | 0.8% |
| tmi jobs | 1 | 140 | 0.4% |
| Keyword | Pos | Vol | Traffic% |
|---|---|---|---|
| traffic control | 4 | 5,400 | 1.8% |
| traffic control companies | 4 | 1,900 | 0.7% |
| traffic control company | 4 | 1,900 | 0.5% |
| traffic control services | 5 | 1,900 | 0.5% |
| traffic control jobs near me | 2 | 590 | 0.5% |
| traffic management services | 2 | 480 | 0.4% |
| traffic application | 2 | 260 | 0.4% |
| detroit traffic | 7 | 2,400 | 0.8% |
| traffic management inc long beach | 1 | 50 | 0.4% |
| traffic management services md | 1 | 50 | 0.4% |
| traffic management hire | 1 | 50 | 0.4% |
| unity traffic management | 1 | 50 | 0.4% |
SEO Dominance
TMI ranks #1 for 16 of 24 tracked keywords — complete brand ownership. The big opportunity: "traffic control" (5,400 monthly searches, Position 4), "traffic control companies" (1,900 searches, Position 4), and "traffic control services" (1,900 searches, Position 5). Moving these from page 1 positions 4-5 to positions 1-3 would significantly increase organic leads.
AI-Generated Insights
Analysis🏆 Brand Campaign = Revenue Engine
Brand - A generated 76.1% of all job revenue ($164,891) despite only 39.9% of Google Ads spend. Every $1 on Brand campaigns returns $19.40 in jobs — nearly 40% better than the account average.
📱 Mobile-First Industry
93.2% of conversions come from mobile. Field workers and contractors search from job sites on their phones. Every ad, landing page, and form must be optimized for one-thumb mobile use.
⚡ Meta Leads Machine
431 leads at $5.49 CPL — Meta is delivering high-volume leads at a fraction of Google's cost. Facebook Reels alone generated 338 leads. Only 1 campaign (Grand Rapids) is running — expanding to Pittsburgh, Columbus, York, and Lexington would multiply volume.
⏰ Peak Hour Window
85%+ of conversions happen between 6 AM – 3 PM. Consider increasing bid modifiers during this window and reducing bids during off-hours to improve efficiency.
🚨 Competitors Campaign Underperforming
$182 spent with only 3 conversions ($60.73 CPA) — the worst-performing campaign by CPA. Consider pausing or restructuring with tighter targeting and more competitive ad copy.
💰 Budget Throttling on Best Campaigns
Brand - A loses 40.2% of impressions to budget. The account's highest-converting campaign is being starved. Even a modest budget increase could unlock hundreds of additional conversions at the same efficient CPA.
🌟 DSA Hidden Value
DSA delivers 100 conversions at $12.93 CPA — the 2nd best CPA in the account. It catches long-tail searches that exact-match campaigns miss. Consider increasing DSA budget to capture more of these high-intent terms.
📊 New Customer Pipeline
21 new companies worth $451,970 in Q1. Only 1 has converted to a job so far (Longenecker, $4,420). If even 30% of the remaining pipeline converts, that's $134K+ in new revenue from companies that didn't exist in 2025.