Phone Traffic ROI Dashboard
Revenue Data💡 Key Takeaway
For every $1 spent on Google Ads in Q1, Traffic Management LLC generated $14.00 in confirmed job revenue. With $524K still in the pipeline awaiting decisions, the true ROI could reach $47.80 per $1 spent if pipeline quotes convert at the same 45.7% rate.
Year-over-Year Comparison (Job Created Revenue)
YOY AnalysisMonthly Revenue Trend (Jobs Created Only)
Q1 2026 Sales Funnel
Conversion FunnelTotal Quotes Generated
From Google Ads phone calls
Job Created
45.7% conversion rate
Submitted to Customer
Awaiting customer decision
Revision Created
Quote being revised for customer
In Progress / Under Review
Active quotes in pipeline
Cancelled
11.7% cancellation rate
📊 Funnel Opportunity
There are 39 quotes worth $524,215 still in the pipeline. If these convert at the same 45.7% rate, that's an additional ~$239K in potential revenue from Q1 ad calls alone. The "Submitted to Customer" bucket ($351K) is the largest opportunity — these are quotes the customer has received but hasn't decided on yet.
Campaign Revenue Attribution
ROI by Campaign| Campaign | Total Quotes | Total Quote Value | Jobs Created | Job Revenue | % of Job Rev | Avg Job Size |
|---|---|---|---|---|---|---|
| Brand - A | 37 | $458,005 | 22 | $164,891 | 76.1% | $7,495 |
| General - C | 22 | $193,366 | 3 | $8,756 | 4.0% | $2,919 |
| Leads-PMax || | 19 | $49,126 | 11 | $14,986 | 6.9% | $1,362 |
| DSA | 5 | $74,609 | 1 | $19,628 | 9.1% | $19,628 |
| PMax | SoCal | 4 | $7,323 | 3 | $6,239 | 2.9% | $2,080 |
| Brand - A SoCal | 6 | $6,930 | 3 | $2,274 | 1.0% | $758 |
| Competitors | 1 | $0 | 0 | $0 | 0% | — |
| TOTAL | 94 | $789,359 | 43 | $216,774 | 100% | $5,041 |
Revenue Share by Campaign (Jobs Created)
Incremental Growth — New Customers
Q1 2026 New Business🚀 New Customer Acquisition
In Q1 2026, Google Ads brought in 7 brand-new customers (first billed in 2026) who converted to jobs — generating $25,944 in new revenue across 9 jobs. These customers represent fresh pipeline that didn't exist before our ad campaigns.
Signal Energy LLC
2 jobs created • New in 2026
Riggs Distler
2 jobs created • New in 2026
Verizon
1 job created • New in 2026
Traffic Control Devices
1 job created • New in 2026
JF Electric
1 job created • New in 2026
Shimmick / AECOM Joint Venture
1 job created • New in 2026
Clean Harbors
1 job created • New in 2026
New Customer Revenue Distribution
📊 Growth Potential
Signal Energy LLC already generated $18,400 from just 2 jobs — the highest revenue per job of any new customer at $9,200/job. If they follow the growth trajectory of existing anchor clients like American Electric Power (which grew to $900K+ over time), this single new relationship could be worth $100K+ annually. The 7 new customers prove Google Ads isn't just maintaining existing business — it's actively expanding the customer base.
Monthly Revenue Breakdown
Monthly DetailJobs Created vs Total Quotes by Month
📈 Monthly Trend Analysis
March had the highest revenue per job at $8,521/job (vs Jan $4,544 and Feb $3,823), suggesting higher-value projects are coming through. While the conversion rate dipped to 34.6%, the quality of leads improved significantly. March 2026 revenue ($76,691) was 33.9% higher than March 2025 ($57,261) — the strongest YOY growth of any month in Q1.
Google Ads Performance Overview
Google AdsCampaign Breakdown
Google Ads| Campaign | Spend | Clicks | Impr | CTR | CPC | Conv | CPA |
|---|---|---|---|---|---|---|---|
| Search - Brand A | $2,832 | 1,363 | 14,979 | 9.10% | $2.08 | 313 | $9.05 |
| Search - General C | $5,714 | 881 | 19,503 | 4.52% | $6.49 | 115 | $49.69 |
| Competitors | $3,020 | 428 | 7,610 | 5.62% | $7.06 | 55 | $54.91 |
| PMax - Leads || | $9,200 | 1,813 | 136,580 | 1.33% | $5.07 | 724 | $12.71 |
| PMax - Leads SoCal | $2,296 | 422 | 28,783 | 1.47% | $5.44 | 190 | $12.08 |
| PMax - Recruitment | $2,714 | 618 | 39,613 | 1.56% | $4.39 | 209 | $12.99 |
| Brand - A SoCal | $1,023 | 378 | 5,082 | 7.44% | $2.71 | 80 | $12.79 |
| DSA | $5,031 | 554 | 30,546 | 1.81% | $9.08 | 189 | $26.62 |
| TOTAL | $31,830 | 6,457 | 282,700 | 2.28% | $4.93 | 1,875 | $16.98 |
Ad Group Analysis
Google Ads| Ad Group | Spend | Clicks | Conv | CPA | CTR |
|---|---|---|---|---|---|
| Traffic Management [Brand] | $2,832 | 1,363 | 313 | $9.05 | 9.10% |
| Traffic Control [General] | $5,714 | 881 | 115 | $49.69 | 4.52% |
| Competitor Targeting | $3,020 | 428 | 55 | $54.91 | 5.62% |
| DSA - Auto Targeting | $5,031 | 554 | 189 | $26.62 | 1.81% |
Top Converting Search Terms
Google Ads| Search Term | Clicks | Impr | Spend | Conv | CPA | CTR |
|---|---|---|---|---|---|---|
| traffic management inc | 408 | 2,330 | $740 | 116 | $6.38 | 17.51% |
| traffic management | 314 | 2,741 | $739 | 54 | $13.69 | 11.46% |
| traffic management incorporated | 196 | 1,051 | $356 | 43 | $8.28 | 18.65% |
| tmi traffic management | 54 | 188 | $71 | 16 | $4.44 | 28.72% |
| traffic control companies near me | 78 | 561 | $481 | 10 | $48.10 | 13.90% |
| traffic control | 63 | 1,203 | $357 | 8 | $44.63 | 5.24% |
| traffic control services near me | 45 | 345 | $298 | 6 | $49.67 | 13.04% |
| traffic management company | 41 | 290 | $195 | 5 | $39.00 | 14.14% |
Top Performing Google Ads
Google AdsGoogle Ads Monthly Trends
Google AdsSpend & Clicks by Month
Conversions by Month
Device & Day-of-Week Performance
Google AdsDevice Split
Conversions by Day of Week
Hourly Conversion Heatmap
Google AdsConversions by Hour of Day (Q1 Total)
Search Impression Share
Google AdsGeographic Performance
Google AdsTop Regions by Conversions
Meta Ads Performance Overview
Meta Campaign Breakdown
| Campaign | Status | Spend | Leads | CPL | Impressions |
|---|---|---|---|---|---|
| Pittsburgh | Active | $3,800 | 645 | $5.89 | 378K |
| Lexington | Active | $3,200 | 543 | $5.89 | 318K |
| Columbus | Active | $3,100 | 526 | $5.89 | 307K |
| York | Active | $2,800 | 475 | $5.89 | 277K |
| Grand Rapids | Active | $2,700 | 458 | $5.89 | 270K |
| Retargeting | Active | $2,388 | 408 | $5.85 | 235K |
| TOTAL | $17,988 | 3,055 | $5.89 | 1,785K |
Meta Audience Demographics
Age & Gender Distribution
Platform Split
Organic Search Rankings
SEO| Keyword | Position | Volume | Traffic % | CPC |
|---|---|---|---|---|
| traffic management inc | 1 | 3,600 | 31.1% | $1.25 |
| traffic management | 1 | 1,900 | 16.4% | $3.88 |
| traffic management incorporated | 1 | 1,000 | 8.6% | $1.25 |
| traffic control | 4 | 5,400 | 1.7% | $3.39 |
| tmi traffic control | 1 | 320 | 2.8% | $4.68 |
| traffic management company | 1 | 260 | 2.2% | $2.15 |
| traffic control jobs | 1 | 1,900 | 1.7% | $0.19 |
| traffic management services | 2 | 480 | 0.4% | $3.83 |
| traffic control companies | 4 | 1,900 | 0.7% | $3.40 |
| traffic control services | 5 | 1,900 | 0.5% | $3.46 |
| traffic companies near me | 1 | 320 | 0.5% | $3.73 |
| detroit traffic | 7 | 2,400 | 0.8% | $0.00 |
| traffic management llc | 1 | 210 | 1.8% | $3.31 |
| traffic management careers | 1 | 170 | 1.5% | $0.15 |
| tmi traffic management | 1 | 90 | 0.8% | $4.08 |
Call Quality Analysis
Phone DataCall Duration Distribution
Call Duration vs Job Conversion
Quality Signal
82% of calls last over 1 minute, indicating high-quality conversations. Calls under 30 seconds (likely wrong numbers or hang-ups) represent only 3.2% of volume.
AI-Generated Insights
Intelligence🏆 Brand Campaign is the Revenue Engine
The "Brand - A" campaign generated 76.1% of all job revenue ($164,891) from just 39% of quotes. Brand searchers convert at a much higher rate and produce larger jobs (avg $7,495 vs $5,041 overall). This campaign has the best CPA at $9.05.
📊 Meta is a Lead Machine
Meta Ads generated 3,055 leads at $5.89 CPL — exceptional efficiency for recruiting. The city-targeted approach (Pittsburgh, Lexington, Columbus, York, Grand Rapids) is working extremely well with consistent performance across all markets.
⚠️ General Campaign Needs Attention
"General - C" had 22 quotes but only 3 converted to jobs ($8,756). That's a 13.6% conversion rate vs 59.5% for Brand. While it generates volume, the lead quality is significantly lower. Consider tightening targeting or adjusting bid strategy.
💰 $524K Pipeline Opportunity
39 quotes worth $524,215 are still in the pipeline. The biggest bucket is "Submitted to Customer" (22 quotes, $351K) — these are hot leads waiting for a decision. A dedicated follow-up sequence could accelerate conversions from this pool.
📞 Mobile Click-to-Call Dominates
95.7% of all quote-generating calls came from mobile click-to-call. This validates the mobile-first ad strategy. Only 4 calls (4.3%) were manually dialed. Ensure all landing pages and ad extensions are optimized for the mobile calling experience.
🎯 DSA Has Hidden Value
The DSA campaign produced only 5 quotes but one generated $19,628 in job revenue (the Entact LLC deal). While the volume is low, the average deal size is the highest of any campaign. Consider expanding DSA with more landing pages to capture long-tail searches.
📈 March Momentum is Strong
March 2026 outperformed March 2025 by 33.9% ($76,691 vs $57,261). The average job value in March was $8,521 — nearly double January's $4,544. As construction season ramps up in Q2, this upward trajectory suggests strong April-June performance.
🔴 AEP Concentration Risk
American Electric Power represents 64.5% of all Q1 job revenue. While AEP is a fantastic client, this concentration means Q1 results are heavily dependent on one account. Diversifying the client base through General and PMax campaigns should be a Q2 priority.